Hattie’s has been serving fine Southern and Louisiana cuisine since 1963. It is recognized in New York for golden, juicy fried chicken. The task was to produce new brand identity from brand guidelines including logo, menus, to refreshed website.

This new identity aims to support the growth of Hattie's and preserve that legacy by bringing out the feel of farm to table experience.

New color palette is inviting, hand-drawn illustrations sparks the feeling of warmth, joy, and authenticity of Hattie’s dishes. Most importantly, the new direction aims to reinvigorate interest in Hattie's among locals and get new patrons and younger demographic excited about the brand.

Live site: hattiesrestaurants.com